Google Inc.

David Gehrking

Ching Law

Andrew Maxwell

Sumit Agarwal

Gokul Rajaram

Brian Axe

Leora Ruth Wiseman

Ariel H Bardin

Leora Wiseman

Thomas R Stanis

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

Suggesting targeting information for ads, such as websites and/or categories of websites for example

Suggesting targeting information for ads; such as websites and/or categories of websites for example

A Website may be automatically categorized by accepting Website information, determining a set of scored clusters for the Website using the Website information, and determining at least one category of a predefined taxonomy using at least some of the set of clusters.

Categorizing objects, such as documents and/or clusters, with respect to a taxonomy and data structures derived from such categorization

A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.

Attribute data regarding an entity, such as a business entity, are identified. Thereafter, one or more creative templates are selected based on the attribute data related to the entity. Creatives for the entity are then generated from the creative templates and the entity attribute data.

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Encino, CA, United States of America

David Gehrking