Company Filing History:
Years Active: 2020-2023
Title: **The Innovative Contributions of David Ee Kwung Lapsley**
Introduction
David Ee Kwung Lapsley, an accomplished inventor based in Valencia, California, has made significant strides in the realm of dynamic market pricing technologies. Holding two patents, Lapsley has demonstrated his commitment to innovation and the development of fair and efficient systems for online advertising.
Latest Patents
Lapsley's most notable patents include a groundbreaking system and methods for generating dynamic market pricing for use in real-time auctions. This invention aims to ensure fairness for both publishers and advertisers by dynamically generating pricing based on individual advertiser bids. When users engage with content online, the system allows publishers to submit impressions to a real-time bidding market. Competing advertisers can then bid for the opportunity to fill these impressions, with the system determining the highest bid and the associated clearing price, thereby optimizing the advertising process.
Career Highlights
Lapsley works at OpenX Technologies, Inc., a company renowned for its innovative advertising solutions. His role at the company reflects his dedication to enhancing the efficiency and effectiveness of online advertising ecosystems. Through his inventions, he has contributed to the evolution of market pricing systems, benefiting both advertisers and online publishers alike.
Collaborations
Throughout his career, Lapsley has worked alongside talented colleagues such as Qasim Saifee and Michael Todd. These collaborations have fostered an environment of creativity and innovation, allowing for the development of pioneering solutions in the realm of digital advertising.
Conclusion
David Ee Kwung Lapsley's contributions to the field of dynamic market pricing are indicative of his expertise and visionary approach to online advertising. Through his patents and work at OpenX Technologies, he continues to shape the future of real-time auctions and ensures a level playing field for all market participants. His innovations pave the way for a more transparent and equitable advertising landscape in the digital age.