Company Filing History:
Years Active: 2014-2018
Title: David Earl Barney: Innovator in Attribution Modeling
Introduction
David Earl Barney, based in Mountain View, California, is a notable inventor in the field of digital marketing and data analytics. He holds a remarkable portfolio of 5 patents, showcasing his dedication to advancing technology in attribution modeling. His innovative work primarily focuses on systems and methods that enhance the understanding of consumer behavior through data-driven analytics.
Latest Patents
Among his latest patents, two significant innovations stand out:
1. **Methods and systems for creating a data-driven attribution model for assigning attribution credit to a plurality of events** - This patent describes a system where a processor identifies website visits and tracks visitor paths. It calculates conversion probabilities and counterfactual gains to determine attribution credit for each event, ultimately storing these credits for analysis.
2. **Methods and systems for measuring conversion probabilities of paths for an attribution model** - This invention outlines the process for identifying visitor paths and computing total counts for each path type. By calculating conversion probabilities, the system refines how attribution credit is assigned based on the interactions leading to conversions.
Career Highlights
David currently works for Google Inc., a leading technology company renowned for its commitment to innovation. His contributions to the organization have reinforced its position at the forefront of digital marketing technologies.
Collaborations
Throughout his career, David has collaborated with esteemed colleagues such as Chao Cai and William Patrick Kee. Their combined expertise and innovative approach have proved instrumental in enhancing the capabilities of attribution modeling, providing valuable insights into consumer behaviors and marketing effectiveness.
Conclusion
David Earl Barney's work exemplifies the intersection of technology and marketing, offering crucial advancements in how businesses understand and leverage consumer data. His patents not only contribute to his field but also pave the way for future innovations in digital marketing analytics.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.