This inventor holds 22 USPTO granted patents, primarily in Clickstream Analysis. Top assignees: Compete, Inc., Comscore, Inc., Complete, Inc.. Active years: 2010-2019.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Location History:
- Newburyport, MA (US) (2010 - 2019)
- Amesbury, MA (US) (2011 - 2019)
Company Filing History:


Years Active: 2010-2019
Areas of Expertise:
Title: David Cancel: Innovator in Clickstream Analysis
Introduction
David Cancel, hailing from Newburyport, MA, is a prominent inventor known for his significant contributions to the realms of online business analytics and consumer behavior. With a remarkable portfolio of 22 patents, Cancel has shaped the way companies understand and interact with their customers in the digital landscape.
Latest Patents
Among his latest innovations, Cancel has developed patents focusing on clickstream analysis methods and systems aimed at improving online stores and media content. These patents introduce methodologies for analyzing user actions online, enabling businesses to adapt their marketing communications and operational strategies based on the behaviors of consumers. The analysis involves collecting a comprehensive dataset of online actions, transforming this data, and identifying viewing patterns of product offerings to optimize marketing strategies accordingly. Another notable patent includes a system and method for click event data collection, which monitors web browsing behaviors by capturing pertinent click events from users, thereby providing important insights that businesses can leverage.
Career Highlights
David Cancel has held influential positions at organizations such as Compete, Inc. and Comscore, Inc. His work in these companies has helped to pioneer advancements in tracking consumer behavior and enhancing digital marketing efforts. His practical experience underscored by his academic and professional endeavors supports his innovative contributions to the field.
Collaborations
Throughout his career, Cancel has collaborated with numerous professionals, exemplified by his partnerships with colleagues like Man Jit Singh and Lauren S. Moores. These collaborations have fostered a creative environment that fuels innovation and leads to the development of groundbreaking technologies.
Conclusion
David Cancel's work continues to influence the tech industry, particularly in the analysis of consumer behavior and digital marketing. As businesses strive to stay competitive in an increasingly online marketplace, the insights derived from Cancel's inventions will undoubtedly play a crucial role in shaping their strategies for the future. His dedication to innovation and improvement in online consumer engagement remains a benchmark for aspiring inventors and entrepreneurs alike.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile