David Alfred Romrell

Title: Innovations in Advertisement Technology: The Contributions of David Alfred Romrell

Introduction

David Alfred Romrell, based in Hillsboro, Oregon, has made significant strides in the world of technology with a remarkable portfolio of 22 patents. His expertise primarily lies in the realm of advertisement verification and tracking systems, demonstrating a unique fusion of computer software with media technology.

Latest Patents

Among his latest innovations are two notable patents that revolutionize advertisement verification. The first patent, titled "Real-time advertisement-insertion verification," encompasses methods, systems, and computer-readable media designed to facilitate the real-time verification of advertisements. This inventive system operates by tagging advertisement media with identifiers, enabling remote probes to gather tag information and relay it to a centralized verification system. Here, the system evaluates the retrieved tag information against expected advertisement placement parameters, ensuring that the correct media is integrated into channels or streams. It even has the capability to amend any splicing errors that are detected.

The second patent, "Real-time ad tracking proxy," introduces a method for tracking client playback events while streaming adaptive bit rate (ABR) content. This innovation involves generating a manifest that includes an asset URL at specific placement opportunities, alongside callback URLs to track playback events. The functionality allows tracking proxies to gather data on client interactions and instantaneously communicate with asset decision systems, thereby optimizing advertisement placement strategies.

Career Highlights

David's professional journey includes tenures at prominent companies, such as Arris Enterprises LLC and Intel Corporation. His work at these technology giants has enriched his understanding of both hardware and software components in modern advertising technology, leading to the creation of his patented innovations.

Collaborations

Romrell has also collaborated with notable colleagues, including Michael Man-Hak Tso and Matthew A Milford. These partnerships have contributed to the development of advanced projects and strengthened the impact of his inventions within the industry.

Conclusion

In summary, David Alfred Romrell's contributions to advertisement technology through his inventive patents have set new standards in real-time verification and tracking systems. His work not only enhances the accuracy of advertisement placements but also demonstrates the potential for innovation within the media landscape. As he continues to push the boundaries of technology, David remains a pivotal figure in the realm of advertising solutions.