Dave Morgan

Title: Dave Morgan: Innovator in Television Advertising Technology

Introduction

Dave Morgan is an influential inventor based in New York, NY, who has made a significant contribution to the field of television advertising. With one notable patent under his name, he has developed innovative methods that enhance how advertisements are tailored and delivered to viewers.

Latest Patents

Morgan's most recent patent, titled "Method and apparatus for television program promotion," presents a computer-implemented technique for determining the optimal time and channel for delivering television advertising content. His invention utilizes viewer profile information to create audience segments, allowing for targeted advertising that maximizes viewer engagement. By analyzing collected data, the system determines the best opportunities for promoting television programs, including cross-network promotional strategies that improve overall advertising effectiveness.

Career Highlights

Dave Morgan currently works at Simulmedia, Inc., where he has been instrumental in advancing advertising technology. His work focuses on integrating data-driven insights into television advertising, ensuring that promotional content reaches the right audience at the right time. Morgan's expertise in both technology and advertising strategies positions him as a leader in his field, continuously working towards improving how brands connect with viewers.

Collaborations

Throughout his career, Morgan has collaborated with notable colleagues such as Jeffrey Storan and Patrick Angeles. Together, they have contributed to advancements in advertising methodologies that leverage technology to enhance viewer targeting and engagement, ensuring advertising campaigns are both efficient and effective.

Conclusion

Dave Morgan's innovative approach to television program promotion showcases the potential of technology to transform traditional advertising methods. His patent not only reflects his commitment to improving viewer experience but also highlights the evolving landscape of television advertising. As he continues to work with industry professionals at Simulmedia, Inc., Morgan remains a pivotal figure in the future of advertising innovation.