Company Filing History:
2 out of 2,170 
Years Active: 2019-2023
Title: Darlene F DeMay: Innovator in Market Segment Analysis
Introduction
Darlene F DeMay is a prominent inventor based in Indian Rocks Beach, FL (US). She has made significant contributions to the field of market segment analysis through her innovative patents. With a total of 3 patents, her work focuses on methods and apparatuses that enhance the understanding of media impressions corresponding to various demographic groups.
Latest Patents
Darlene's latest patents include advanced methods and apparatuses designed to determine impressions corresponding to market segments. One notable patent describes an apparatus that utilizes processor circuitry to access demographic data from a database. This apparatus can determine media impression counts based on specific device types and demographic groups. Another patent outlines a method for calculating impressions on mobile devices, which involves assessing audience sizes and determining whether they meet certain thresholds. This innovative approach allows for more accurate audience measurement and impression calculation.
Career Highlights
Darlene is currently employed at The Nielsen Company (US), LLC, where she applies her expertise in market research and data analysis. Her work has been instrumental in developing tools that help businesses understand their target audiences better. Darlene's contributions have not only advanced her field but have also provided valuable insights for companies looking to optimize their marketing strategies.
Collaborations
Throughout her career, Darlene has collaborated with notable colleagues, including Kumar Nagaraja Rao and Stephen S Bell. These partnerships have fostered a creative environment that encourages innovation and the sharing of ideas.
Conclusion
Darlene F DeMay is a trailblazer in the realm of market segment analysis, with a proven track record of innovation and collaboration. Her patents and work at The Nielsen Company (US), LLC, continue to shape the future of audience measurement and marketing strategies.