Daniel Schiffman

Title: Innovations by Daniel Schiffman

Introduction

Daniel Schiffman is an accomplished inventor based in New York, NY. He has made significant contributions to the field of television audience measurement, holding two patents that address the limitations of traditional methods. His work focuses on creating non-intrusive techniques to measure viewer engagement with television content.

Latest Patents

One of Schiffman's latest patents is centered around methods and apparatus for multi-television measurements. Conventional television audience measurements often rely on diaries or intrusive imaging techniques to identify viewers. Schiffman's innovative approach utilizes a viewer's wearable device to measure proximity to a television. The device emits or receives low-power beacon signals, allowing for accurate calculations of the viewer's distance from the television. If the viewer is close enough and the television is on, it can be inferred that the viewer is engaged with the content. This system is designed to be simple and non-intrusive, making it suitable for multi-television households.

Career Highlights

Daniel Schiffman is currently employed at Tvision Insights, Inc., where he continues to develop innovative solutions for audience measurement. His work has garnered attention for its potential to revolutionize how television engagement is assessed.

Collaborations

Some of Schiffman's notable coworkers include Yanfeng Liu and Inderbir Sidhu, who contribute to the collaborative environment at Tvision Insights, Inc.

Conclusion

Daniel Schiffman is a pioneering inventor whose work in television audience measurement is shaping the future of viewer engagement analysis. His innovative patents reflect a commitment to improving the accuracy and non-intrusiveness of audience measurement techniques.