Company Filing History:
Years Active: 2019
Title: The Innovative Mind of Daniel G. Salazar
Introduction
Daniel G. Salazar is an esteemed inventor based in Ridgefield, CT, United States. He is recognized for his innovative contributions in the field of consumer behavior prediction, leveraging technology to enhance marketing strategies.
Latest Patents
Salazar holds a significant patent titled "Methods and systems for predicting consumer behavior from transaction card purchases." This invention presents a computer-based approach that utilizes a comprehensive database to analyze and predict consumer behavior. The method records detailed consumer data, including historical purchases made through transaction cards, and defines life events by associating them with specific spending variables. By identifying a sample group experiencing a defined life event, Salazar’s method generates a predictive model that forecasts which consumers might undergo similar events in the future, thereby outputting a list of predicted consumers for marketers to target.
Career Highlights
Salazar is an integral part of Mastercard International Incorporated, a leading global payments technology company. His work showcases the intersection of technology and consumer behavioral analysis, highlighting how data can be transformed into actionable insights for businesses.
Collaborations
Throughout his career, Salazar has collaborated with notable colleagues, including Marc Del Bene and Po Hu. These collaborations have further enriched his innovative contributions to the field, fostering an environment of collective expertise and creativity.
Conclusion
Daniel G. Salazar’s innovations have the potential to redefine consumer marketing and behavior analysis. His patented methods not only enhance the efficiency of targeted marketing efforts but also pave the way for future advancements in predictive technology within the consumer sector. With his work at Mastercard and collaborations with esteemed colleagues, Salazar continues to make significant strides in the world of commerce and technology.