Company Filing History:
Years Active: 2021-2025
Title: The Innovative Contributions of Daniel Church
Introduction
Daniel Church is a notable inventor based in Long Island City, NY (US). He has made significant contributions to the field of advertising technology, holding a total of 3 patents. His work focuses on enhancing the efficiency of ad delivery in linear television through innovative methods.
Latest Patents
One of Daniel Church's latest patents is titled "Programmatic ingestion and zoned cable delivery of linear TV in ad auction environments." This invention discloses a method for delivering and closing out viewership priced spots in zoned cable delivery of linear TV. It involves assembling past measured viewership data within a zone for a TV spot in a program by aggregating records and augmenting aggregated logs with viewers' demographic data. The process includes running an automated auction for advertising at five minutes or less before airtime, announcing the spot, and providing the past viewership data augmented with demographic data. Bids are accepted for a rate, and a winning bid is selected, provisioning an ad corresponding to the winning bid rate for an operator to deliver to the zone. After airing the ad, the system processes collected delivery logs within ten minutes of receipt, calculates current measured viewership during the spot, and reports the extended price to the winning bidder within six hours of airing the ad.
Career Highlights
Daniel Church is currently employed at Beachfront Media LLC, where he continues to innovate in the advertising technology space. His work has been instrumental in shaping how advertisements are auctioned and delivered in real-time, making significant strides in the industry.
Collaborations
Daniel has collaborated with notable coworkers such as Richard Shea and Frank Sinton, contributing to a dynamic work environment that fosters innovation and creativity.
Conclusion
Daniel Church's contributions to advertising technology through his patents and work at Beachfront Media LLC highlight his role as a key innovator in the field. His inventions are paving the way for more efficient ad delivery systems in linear television.