Company Filing History:
Years Active: 2014-2018
Title: The Innovative Contributions of Dan Blandford
Introduction
Dan Blandford is a notable inventor based in Mountain View, CA. He has made significant contributions to the field of online advertising through his innovative patents. With a total of 2 patents, Blandford's work focuses on enhancing the effectiveness of digital marketing strategies.
Latest Patents
Blandford's latest patents include methods and systems for measuring search lift resulting from online advertisements. One of his patents describes a method that involves receiving requests for content and delivering eligible content items along with specific pixels to track their effectiveness. This method evaluates user searches based on the content delivered and presents valuable lift data to sponsors. Another patent focuses on disambiguating keywords and query terms used to select sponsored content. This process identifies ambiguous terms and replaces them with more precise phrases, improving the selection of relevant sponsored content.
Career Highlights
Dan Blandford is currently employed at Google Inc., where he continues to innovate in the realm of online advertising. His work has contributed to the development of more effective advertising strategies that benefit both users and advertisers.
Collaborations
Blandford has collaborated with talented individuals such as Oren Eli Zamir and Mehdi Sharifzadeh, further enhancing the impact of his work in the industry.
Conclusion
Dan Blandford's contributions to online advertising through his patents demonstrate his commitment to innovation and improvement in digital marketing. His work continues to influence the effectiveness of advertising strategies in the digital age.