Company Filing History:
Years Active: 2010-2016
Title: D Beau Morley: Innovator in Advertising Technology
Introduction
D Beau Morley is a prominent inventor based in Somerville, MA (US). He has made significant contributions to the field of advertising technology, holding a total of 11 patents. His work focuses on enhancing user experience and effectiveness in advertising through innovative methods and systems.
Latest Patents
One of Morley's latest patents is titled "Method and system for providing a transition between linear content and non-linear content." This invention involves sending a non-linear content signal to display non-linear content on a device. It also includes identifying a termination identifier related to the display and providing a graphical user interface that allows users to navigate between current and previous content locations.
Another notable patent is "Systems and methods for using incentives to increase advertising effectiveness." This system offers users incentives for viewing advertising content, monitors the delivery of that content, and awards incentives upon successful completion. Additionally, it maintains a database of awarded incentives for future redemption and allows users to specify their advertising preferences.
Career Highlights
D Beau Morley is currently employed at Verizon Patent and Licensing Inc., where he continues to develop innovative solutions in advertising technology. His work has significantly impacted how advertising content is delivered and consumed by users.
Collaborations
Morley collaborates with talented individuals such as Hannah Youngsil Moon and Andrew J Afram, contributing to a dynamic team focused on advancing advertising technologies.
Conclusion
D Beau Morley's contributions to advertising technology through his patents and work at Verizon Patent and Licensing Inc. highlight his role as an influential inventor in the industry. His innovative methods continue to shape the future of advertising effectiveness.