Company Filing History:
Years Active: 2014
Title: Cynthia Yu - Innovator in Shopping Search Engines
Introduction
Cynthia Yu is a notable inventor based in Redmond, WA (US). She has made significant contributions to the field of web search systems, particularly in enhancing the relevance of search results through innovative methodologies. Her work has implications for improving user experience in online shopping.
Latest Patents
Cynthia holds 1 patent for her invention titled "Shopping search engines." This patent describes a web search system that utilizes human input to rank the relevance of results returned for various sample search queries. The system allows for the division of search results into groups, facilitating training and validation with ranked results. By implementing consistent guidelines for human evaluation, the system ensures reliable results across multiple evaluators. After programming and validating a machine learning categorization tool, such as MART, it can provide an absolute rank of relevance for documents returned, rather than relying solely on simple relative rankings based on keyword matches and click counts. This innovation allows for the exclusion of documents with lower relevance rankings when developing related refinements, such as category and price sorting.
Career Highlights
Cynthia is currently employed at Microsoft Technology Licensing, LLC, where she continues to work on advancing technologies that enhance search engine capabilities. Her role at such a prominent company underscores her expertise and the value of her contributions to the tech industry.
Collaborations
Cynthia has collaborated with notable colleagues, including Satya Pradeep Kanduri and Marcelo De Barros. These partnerships reflect her ability to work effectively within a team of skilled professionals, contributing to innovative projects.
Conclusion
Cynthia Yu is a pioneering inventor whose work in shopping search engines exemplifies the intersection of technology and user experience. Her contributions are shaping the future of web search systems, making online shopping more efficient and user-friendly.