This inventor holds 1 USPTO granted patent. Top assignee: Yieldex, Inc.. Active years: 2012.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2012
Title: The Innovative Mind of Craig Miller
Introduction
Craig Miller is an accomplished inventor based in San Mateo, California. He has made significant contributions to the field of online advertising through his innovative patent. With a focus on maximizing publisher revenue, Miller's work has the potential to transform how advertising is managed in the digital space.
Latest Patents
Miller holds a patent titled "Method and apparatus for maximizing publisher revenue." This computer-implemented method aims to optimize revenue for online advertising by determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If this ratio falls below a certain threshold, the method identifies a minimum bid value based on the ratio. It then compares this minimum bid value to a received bid value for an ad impression. If the received bid value meets or exceeds the minimum bid value, the ad impression is allocated to the owner of the received bid. Conversely, if the ratio exceeds the threshold, the ad impression is allocated to the owner of the guaranteed ad impressions. The operations of this method are stored on a computer-readable storage medium, showcasing Miller's technical expertise.
Career Highlights
Craig Miller is currently associated with Yieldex, Inc., where he continues to innovate in the realm of online advertising. His work at Yieldex has allowed him to apply his inventive skills in a practical setting, contributing to the company's success in maximizing advertising revenue for publishers.
Collaborations
Miller has collaborated with notable colleagues such as Tom Shields and C. Douglas Cosman. These partnerships have likely enriched his work and expanded the impact of his innovations in the advertising industry.
Conclusion
Craig Miller's inventive contributions, particularly his patent for maximizing publisher revenue, highlight his significant role in the evolution of online advertising. His work not only demonstrates technical proficiency but also a commitment to enhancing revenue generation for publishers in the digital landscape.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile