This inventor holds 16 USPTO granted patents and 1 published patent application. Top assignee: At&t Intellectual Property I, LP. Active years: 2009-2020.
Location History:
- Raleigh, NC (US) (2011 - 2014)
- Atlanta, GA (US) (2009 - 2020)
Company Filing History:
Years Active: 2009-2020
Title: Craig M Cavanaugh: Innovator in Wireless Communication and Advertising Technology
Introduction
Craig M Cavanaugh is a prominent inventor based in Atlanta, GA (US), known for his contributions to wireless communication and advertising technology. With a total of 16 patents to his name, Cavanaugh has made significant strides in enhancing the way consumers interact with advertisements and navigate their environments.
Latest Patents
Cavanaugh's latest patents include innovative systems and methods for product and service purchase-cycle tracking. These methods utilize wireless communication devices to track the effects of advertising. In one embodiment, the identity of an advertising impression is represented with an impression code. This method involves receiving the impression into a computer-readable memory of a wireless communication device and detecting the device during the purchase of a commodity. The process continues with creating a transaction record that includes both the advertising impression identity and the identity of the commodity, which is then stored in a database.
Another notable patent focuses on interactive voice response with user-designated delivery. This system provides directions over a network to a mobile terminal, where destination entries are stored in memory. A server receives a voice-based request for directions to a target destination from the mobile terminal. The current location of the mobile terminal is determined, and directional instructions are transmitted to the mobile terminal for display.
Career Highlights
Cavanaugh is currently associated with AT&T Intellectual Property I, L.P., where he continues to innovate and develop new technologies. His work has significantly impacted the fields of advertising and mobile communication, making it easier for consumers to engage with products and services.
Collaborations
Throughout his career, Cavanaugh has collaborated with notable colleagues, including John Ruckart and Jacob Benjamin Balsley. These partnerships have fostered a creative environment that encourages the development of groundbreaking technologies.
Conclusion
Craig M Cavanaugh is a distinguished inventor whose work in wireless communication and advertising technology has paved the way for new consumer experiences. His innovative patents reflect a commitment to enhancing the interaction between consumers and advertisements, showcasing his significant contributions to the field.