Company Filing History:
Years Active: 2015-2024
Title: Colleen Moraghan: Innovator in Video Delivery Systems
Introduction
Colleen Moraghan is a prominent inventor based in Cold Spring Harbor, NY (US). She has made significant contributions to the field of video delivery systems, holding a total of nine patents. Her work focuses on enhancing viewer interaction with video content and optimizing advertising effectiveness.
Latest Patents
Colleen's latest patents include a system and method for set-top box viewing data. This innovation allows for the collection and analysis of viewing data, providing insights into viewer interaction with video and the Internet. The data can be transmitted to a data repository in a controlled manner. This system selectively targets specific viewers or households to obtain viewing data, which can be combined with demographics, anonymized, and encrypted. The embodiments enable precision selection of media opportunities by determining detailed characteristics associated with broadcasts, including audience movement and specific viewer behavior, such as visits to websites. This technology allows for the effective yield of broadcasts, including promotional spots and advertisements, to be determined and predicted based on concrete data at an individual viewer level.
Another notable patent focuses on optimizing inventory based on predicted viewership. This system evaluates past viewership data for periodic events, determines market segment tendencies, and predicts future viewership based on these tendencies. This innovation aims to enhance the effectiveness of programming and advertising by utilizing data-driven insights.
Career Highlights
Colleen Moraghan has built a successful career at Csc Holdings, LLC, where she continues to innovate in the realm of video delivery systems. Her expertise in data analysis and viewer interaction has positioned her as a leader in her field.
Collaborations
Colleen has collaborated with talented individuals such as Gemma Toner and Richard Neill, contributing to the advancement of technology in video delivery.
Conclusion
Colleen Moraghan's work in video delivery systems exemplifies the impact of innovation on viewer engagement and advertising effectiveness. Her patents reflect a commitment to enhancing the media landscape through data-driven solutions.