Colin McCulloch

Title: Colin McCulloch: Innovator in Advertising Technology

Introduction

Colin McCulloch is a notable inventor based in Half Moon Bay, California. He has made significant contributions to the field of advertising technology, particularly in optimizing ad auctions through innovative methods. With a total of two patents to his name, McCulloch's work reflects a deep understanding of user interaction and machine learning.

Latest Patents

Colin McCulloch's latest patents focus on enhancing the effectiveness of online advertising. One of his patents, titled "Adjust ads auction using predicted user response to an in-ad survey," outlines a method and system for adjusting ad auctions based on predicted user responses. This method involves providing a content item linked to an actionable object, receiving data on user-selected reasons for content restriction, and updating a content selection model accordingly. Another patent under his name also addresses the selection of third-party content based on user feedback, utilizing a machine learning engine to score content items and determine pricing for ad placements.

Career Highlights

Colin McCulloch is currently employed at Google Inc., where he applies his expertise in advertising technology. His innovative approaches have contributed to the development of more effective ad auction systems, enhancing user experience and engagement. His work is instrumental in shaping the future of digital advertising.

Collaborations

Colin has collaborated with talented individuals such as Shilpa Arora and Niyati Yagnik. These collaborations have fostered a creative environment that encourages the development of cutting-edge advertising solutions.

Conclusion

Colin McCulloch stands out as an influential inventor in the realm of advertising technology. His patents and contributions to Google Inc. demonstrate his commitment to innovation and improving user interaction in digital advertising.