Company Filing History:
Years Active: 2011-2014
Title: Colin Little: Innovator in Product Space Analysis
Introduction
Colin Little is an accomplished inventor based in Emeryville, CA. He has made significant contributions to the field of product space analysis, holding 2 patents that enhance the understanding of consumer behavior through innovative graphical user interfaces.
Latest Patents
Colin's latest patents include the Product Space Browser and the Purchase Sequence Browser. The Product Space Browser (PSB) is a graphical user interface that facilitates insight discovery through exploration and analysis of product space graphs. These graphs are generated by applying a product affinity engine to retailer transaction data in a market basket context. The Purchase Sequence Browser (PuSB) provides a similar function, allowing users to explore product affinities across time. This invention enables users to browse significant product phrases, create forward and backward phrase trees, generate consistent purchase sequences, and profile the value of products over time.
Career Highlights
Colin Little has built a notable career at Fair Isaac Corporation, where he has been instrumental in developing tools that leverage transaction data for better market insights. His work focuses on enhancing the retail experience through data-driven solutions.
Collaborations
Colin collaborates with talented individuals such as Shailesh Kumar and Megan Thorsen, contributing to a dynamic team environment that fosters innovation and creativity.
Conclusion
Colin Little's contributions to product space analysis through his patents and work at Fair Isaac Corporation highlight his role as a key innovator in the field. His inventions continue to shape the way retailers understand consumer behavior and optimize their offerings.