Company Filing History:
Years Active: 2021
Title: Clément Calauzènes: Innovator in Incremental Bidding for Electronic Advertisements
Introduction
Clément Calauzènes is a notable inventor based in Paris, France. He has made significant contributions to the field of electronic advertising through his innovative patent. His work focuses on enhancing bidding strategies for advertisements, which is crucial in today's digital marketing landscape.
Latest Patents
Calauzènes holds a patent titled "Generation of incremental bidding and recommendations for electronic advertisements." This patent describes methods and systems for incremental bidding for electronic advertisements. A computing device generates, for a user during a first time period, first randomized bids for available impression opportunities. These bids are based on an estimated value and a first random factor, utilizing the context of bid requests. The computing device transmits these bids to a remote device and determines whether interaction events associated with impression opportunities occurred. It then estimates second randomized bids based on the same parameters and optimizes the bidding policy accordingly. This innovative approach allows for a more effective bidding strategy in electronic advertising.
Career Highlights
Calauzènes is currently employed at Criteo S.A., a company known for its expertise in digital advertising technology. His role involves leveraging his patent to improve the company's bidding systems and enhance the effectiveness of their advertising solutions.
Collaborations
Throughout his career, Calauzènes has collaborated with notable colleagues such as Christophe Renaudin and Alexandre Gilotte. These collaborations have contributed to the development and refinement of innovative advertising technologies.
Conclusion
Clément Calauzènes is a pioneering inventor whose work in incremental bidding for electronic advertisements has the potential to transform digital marketing strategies. His contributions at Criteo S.A. and his innovative patent highlight his significant impact in the field.