This inventor holds 1 USPTO granted patent and 1 EPO patent. Top assignee: Open Tv Corporation. Active years: 2010.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2010
Title: Innovations by Clay Conrad in Interactive Advertising
Introduction
Clay Conrad is an inventive mind based in Half Moon Bay, California. He has made significant contributions to the field of interactive television through his innovative patent. His work focuses on enhancing the advertising experience for viewers by utilizing multiple digital streams.
Latest Patents
Clay Conrad holds a patent for a "Push advertising model using multiple digital streams." This invention outlines a method and mechanism for selecting and conveying advertisements in an interactive television system. The patent describes how an ad stream is conveyed concurrently with a broadcast programming stream. This ad stream consists of multiple streams of ads, each containing various advertisements. The ad selector mechanism detects programming and ad requests, which can be indicated by a viewer, a received cue, or an interactive application. Based on this data, a viewer profile is created to select targeted ads for display. The ad selector mechanism searches the ad stream for an ad that meets the request, allowing for a tailored advertising experience.
Career Highlights
Clay Conrad is associated with Open TV Corporation, where he continues to innovate in the realm of interactive media. His work has paved the way for more personalized advertising strategies that enhance viewer engagement. With a focus on technology and user experience, he has contributed to the evolution of how advertisements are delivered in modern television.
Collaborations
Clay has worked alongside notable colleagues such as Alain Delpuch and Joel Walter Zdepski. Their collaborative efforts have further advanced the development of interactive advertising technologies.
Conclusion
Clay Conrad's innovative approach to advertising in interactive television demonstrates the potential for technology to enhance viewer experiences. His patent reflects a significant step forward in targeted advertising, showcasing the importance of personalization in media consumption.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile