Location History:
- Andover, MD (US) (2022)
- Andover, NH (US) (2016 - 2024)
Company Filing History:
Years Active: 2016-2025
Title: The Innovative Journey of Claudio Marcus
Introduction
Claudio Marcus is a prolific inventor based in Andover, NH, known for his contributions to the fields of media technology and advertising. With a remarkable portfolio of 20 patents, he has consistently pushed the boundaries of innovation. His recent inventions reflect a blend of cutting-edge technology and practical applications that aim to enhance the efficiency and effectiveness of media transactions.
Latest Patents
Among Claudio's latest patents, the "Value-based TV Advertising Audience Exchange" stands out. This invention encompasses systems, methods, and computer-readable media for a decentralized application system that facilitates the buying and selling of TV media units and aggregated audiences. The innovation allows participants to interact directly with the system, automating transactions while maintaining governance over their respective rules and economic constraints. By reducing transaction barriers, timing, and costs, this application system fosters accountability across all exchange participants.
Another significant patent is for "Determining Outcomes for Program Promotions," which details systems and methods for assessing the outcomes of promotional messages. This technology equips media networks to transmit content effectively to various playback devices, generating identifiers that allow for tracking and analyzing the success of content promotions. The ability to evaluate engagement levels provides insights that can inform future programming and marketing strategies.
Career Highlights
Throughout his career, Claudio has made impactful strides while working with renowned companies. He has held pivotal roles at FreeWheel Media, Inc., a leader in video advertising technology, and Visible World, Inc., where he contributed to advancements in targeted advertising solutions. His work has been instrumental in shaping media strategies that benefit both advertisers and consumers.
Collaborations
Claudio's journey has been enriched by collaborations with notable professionals in the industry. He has worked alongside Seth M. Haberman and Robert Alan Bress, both of whom have also made significant contributions to the fields of media and technology. Their joint efforts reflect a commitment to innovation and creating better solutions in the rapidly evolving advertising landscape.
Conclusion
Claudio Marcus exemplifies the spirit of innovation through his extensive patent portfolio and significant contributions to media technology. His developments not only address current market needs but also pave the way for future advancements in the industry. As he continues to explore and innovate, Claudio remains a key figure to watch in the realm of technology and advertising.