This inventor holds 5 USPTO granted patents and 3 published patent applications. Top assignee: Dstillery, Inc.. Active years: 2021-2025.
Company Filing History:
Years Active: 2021-2025
Title: **Innovator Spotlight: Christopher Allen Jenness**
Introduction
Christopher Allen Jenness is a notable inventor based in Brooklyn, NY, who has made significant contributions to the field of data-driven advertising through his innovative thinking and patenting efforts. With a total of four patents under his name, he has established himself as a leader in utilizing technology to enhance targeted advertising strategies.
Latest Patents
Among his latest inventions is a patent titled "Iterative online learning to improve targeted advertising." This method involves accessing web browsing histories of multiple users, generating embedding vectors based on those histories, and using a predictive model to assess conversion probabilities. By selecting websites based on thresholds and updating model parameters with real-time conversion rates, this invention optimizes advertising effectiveness.
Another notable patent is focused on "Artificial intelligence and/or machine learning models trained to predict user actions based on an embedding of network locations." This innovative approach allows the delivery of targeted content even when traditional tracking data, like cookie data, is unavailable. A machine learning model is trained with conversion event data to determine the likelihood of user actions and to enhance content targeting, showcasing Jenness's expertise in adapting to evolving privacy landscapes.
Career Highlights
Christopher is currently associated with Dstillery, Inc., a company at the forefront of digital advertising technology. His work there reflects a commitment to enhancing the effectiveness of advertisements through innovative data analysis techniques. Jenness's patents are not just theoretical; they represent practical applications that improve how companies engage with consumers in the digital space.
Collaborations
In his professional journey, he has collaborated with notable colleagues, including Amelia Grieve White and Jason Jerard Kaufman. This collaborative spirit fosters an environment of innovation and creativity, allowing for the cross-pollination of ideas that lead to groundbreaking advancements.
Conclusion
Christopher Allen Jenness exemplifies the role of an inventor in the fast-paced world of technology and advertising. His innovative patents pave the way for more effective marketing strategies, showcasing how his expertise can transform user engagement through data-driven insights. As technology continues to evolve, inventions like those of Jenness will shape the future of targeted advertising.