This inventor holds 2 USPTO granted patents and 1 published patent application. Top assignee: Maxpoint Interactive, Inc.. Active years: 2016-2017.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2016-2017
Title: Chris Farmer: Innovator in Real-Time Bidding Technology
Introduction
Chris Farmer is an accomplished inventor based in Austin, TX (US). He has made significant contributions to the field of online advertising through his innovative patents. With a total of 2 patents, Farmer has developed systems that enhance the efficiency of real-time bidding for advertisements.
Latest Patents
Farmer's latest patents focus on a system and method for controlling real-time bidding for online advertisements. One embodiment of his invention involves a computer-implemented method that receives a real-time bidding (RTB) request from a bidder. This request contains a campaign target, and an online advertisement campaign corresponding to the RTB request is placed. The method includes receiving campaign performance data from an impression server and/or an event server, which is then compared to the campaign target. Based on this comparison, it is determined whether to enable or disable the online advertisement campaign. Another embodiment communicates with a bidder, an impression server, and an event tracking server. The bidder receives an RTB request containing an available impression from an exchange and places a bid accordingly. The impression server and event tracking server respond to requests from a browser, and campaign performance data is retrieved and compared to the campaign target. The bidder is then notified whether to bid for online advertisement impressions based on this data.
Career Highlights
Chris Farmer is currently employed at Maxpoint Interactive, Inc., where he continues to innovate in the field of online advertising technology. His work has significantly impacted how advertisers engage with potential customers through real-time bidding strategies.
Collaborations
Farmer collaborates with talented individuals such as Damien Harris and Michael Els, contributing to a dynamic work environment that fosters innovation and creativity.
Conclusion
Chris Farmer is a notable inventor whose work in real-time bidding technology has advanced the online advertising industry. His patents reflect a commitment to improving advertising efficiency and effectiveness.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile