This inventor holds 1 USPTO granted patent. Top assignee: Demand Media, Inc.. Active years: 2013.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2013
Title: The Innovative Mind of Chris Cowheard
Introduction
Chris Cowheard is an accomplished inventor based in Redmond, WA. He has made significant contributions to the field of advertising technology through his innovative patent. His work focuses on optimizing keyword bidding strategies for advertisements, which has implications for digital marketing and online advertising.
Latest Patents
Chris Cowheard holds a patent titled "Methods and systems to facilitate keyword bid arbitrage with multiple advertisement placement providers." This patent describes a system and method aimed at identifying advertisement keywords across various content types. It involves determining similarity rankings of advertisements based on these keywords and guiding keyword purchases. The process includes performing searches based on defined selection criteria and scheduling rules. The system processes content to identify advertisement keywords and establishes similarity rankings among different advertisements. These rankings, combined with keyword pricing data, help identify instances of keyword arbitrage. This innovation allows for better control of traffic flow to advertisements, maximizing benefits from price differentials between keyword sellers and click buyers. Additionally, the patent includes a three-dimensional representation that illustrates relationships between advertisements across different websites.
Career Highlights
Chris Cowheard is currently employed at Demand Media, Inc., where he continues to develop and refine his innovative ideas. His work at Demand Media has positioned him as a key player in the advertising technology sector.
Collaborations
One of his notable coworkers is Paul Stahura, with whom he collaborates on various projects within the company.
Conclusion
Chris Cowheard's contributions to advertising technology through his patent demonstrate his innovative spirit and expertise in the field. His work continues to influence how advertisements are managed and optimized in the digital landscape.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile