Company Filing History:
Years Active: 2023-2025
Title: Changzheng Liu: Innovator in Machine Learning and Revenue Management
Introduction
Changzheng Liu is a prominent inventor based in Sunnyvale, CA. He has made significant contributions to the fields of machine learning and revenue management, holding a total of 4 patents. His work focuses on enhancing the efficiency of systems that track user interactions and optimize revenue generation.
Latest Patents
One of Liu's latest patents is the "Perceived Value Attribution Model." This innovative system includes one or more processors and non-transitory computer-readable media that store computing instructions. It is designed to track user touchpoints over a specified time period and determine the contribution of each touchpoint to an order using a machine-learning model. This model predicts the probability of a user placing an order based on an input feature vector representing a set of touchpoints. The system allocates credit for the order to each touchpoint based on their respective contributions.
Another notable patent is the "Real-Time Dayparting Management" method. This method involves obtaining historical revenue per click (RPC) data and generating hourly RPC prediction data for a predetermined time period. It determines time intervals and respective modifiers for each interval based on the hourly RPC prediction data. The method can upload these time intervals and modifiers to a dayparting system of a search engine, enhancing the effectiveness of advertising strategies.
Career Highlights
Changzheng Liu currently works at Walmart Apollo, LLC, where he applies his expertise in machine learning and revenue management. His innovative approaches have contributed to the company's ability to optimize its advertising and revenue strategies.
Collaborations
Liu collaborates with talented individuals such as Jing Lu and Wei Shen, who share his commitment to advancing technology in their respective fields.
Conclusion
Changzheng Liu is a distinguished inventor whose work in machine learning and revenue management has led to valuable patents that enhance user interaction tracking and advertising efficiency. His contributions continue to shape the future of technology in significant ways.