This inventor holds 2 USPTO granted patents. Top assignee: Walmart Apollo, LLC. Active years: 2023-2026.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2023-2026
Title: Changfu Li - Innovator in Real-Time Dayparting Management
Introduction
Changfu Li is a notable inventor based in San Diego, California. He has made significant contributions to the field of digital marketing through his innovative patent. His work focuses on enhancing the efficiency of revenue generation in online advertising.
Latest Patents
Changfu Li holds a patent for a method titled "Real-time dayparting management." This method involves obtaining historical revenue per click (RPC) data and generating hourly RPC prediction data for a predetermined time period based on that historical data. The method also includes determining time intervals and respective modifiers for each interval, which are then uploaded to a dayparting system of a search engine. This innovative approach allows for more effective management of advertising strategies.
Career Highlights
Changfu Li is currently employed at Walmart Apollo, LLC, where he applies his expertise in digital marketing and data analysis. His work has been instrumental in developing strategies that optimize advertising performance and revenue generation.
Collaborations
Changfu has collaborated with talented individuals such as Changzheng Liu and Boning Zhang. Their combined efforts contribute to the advancement of innovative solutions in the field.
Conclusion
Changfu Li's contributions to real-time dayparting management exemplify the impact of innovation in digital marketing. His patent and work at Walmart Apollo, LLC highlight his role as a key player in enhancing online advertising strategies.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile