Carl Marci

Title: The Innovative Mind of Carl Marci

Introduction

Carl Marci is a notable inventor based in Boston, MA. He has made significant contributions to the field of biological response measurement through his innovative patent. His work focuses on understanding how individuals react to media content, which has implications in various industries, including marketing and psychology.

Latest Patents

Carl Marci holds a patent for "Determining intensity of a biological response to a presentation." This patent describes methods, apparatus, systems, and articles of manufacture for assessing the intensity of a biological response to media exposure. The apparatus includes memory and processor circuitry that executes instructions to analyze galvanic skin response (GSR) data collected from subjects during their interaction with media content. The process involves identifying trough-to-peak instances in the GSR data, assigning scores, and generating an intensity profile to identify elements of media content that may require modification.

Career Highlights

Carl Marci is currently employed at The Nielsen Company, LLC, where he applies his expertise in biological response measurement. His work at Nielsen allows him to explore the intersection of technology and human behavior, contributing to advancements in audience measurement and engagement strategies.

Collaborations

Some of Carl's coworkers include Dereck Padden and Randall Rule. Their collaborative efforts contribute to the innovative environment at The Nielsen Company, fostering advancements in understanding consumer behavior.

Conclusion

Carl Marci's contributions to the field of biological response measurement highlight the importance of innovation in understanding human interaction with media. His patent serves as a testament to his inventive spirit and dedication to advancing technology in this area.