Company Filing History:
Years Active: 2020-2023
Title: Innovations by Caleb Daniel Sotelo
Introduction
Caleb Daniel Sotelo is an accomplished inventor based in Pasadena, CA. He has made significant contributions to the field of online advertising technology. With a total of 4 patents, his work focuses on improving the efficiency and effectiveness of advertisement placements.
Latest Patents
One of his latest patents is titled "Integrated architecture for performing online advertising allocations." This innovative architecture includes systems and methods for online advertising placement. It provides possibly defaulting advertisement tags the opportunity to serve an advertisement ahead of a lower value tag that is guaranteed to fill. This results in higher CPMs (Cost Per Mille) for web publishers. The system and methods are configured to deterministically render an advertisement impression from a list of possibly defaulting advertisements in a JavaScript-enabled web browser. The knowledge of the complete outcome of such an 'ad chain' at render-time significantly reduces complexity and latency in the supporting ad server. The system and method center around a novel JavaScript approach to detect when an advertisement has been loaded but not defaulted. Additionally, the system and methods integrate the network and RTB demand channels by looking at all demand sources simultaneously and selecting the buyer from within the user's browser. This approach also addresses predictive pricing to further enhance the online advertising placement process.
Career Highlights
Caleb is currently employed at OpenX Technologies, Inc., where he continues to innovate in the field of online advertising. His work has been instrumental in developing advanced solutions that benefit web publishers and advertisers alike.
Collaborations
Caleb collaborates with talented professionals in his field, including his coworker Anthony Frank Molinaro. Their combined expertise contributes to the success of their projects and the advancement of advertising technology.
Conclusion
Caleb Daniel Sotelo is a notable inventor whose work in online advertising technology has led to significant advancements in the industry. His innovative patents and contributions continue to shape the future of advertising.