C V K Rao

Title: C V K Rao: Innovator in Virtual Advertising Technology

Introduction

C V K Rao is a notable inventor based in Pune, India, recognized for his contributions to the field of virtual advertising technology. With a total of two patents to his name, Rao has made significant strides in enhancing the way advertisements are integrated into video presentations.

Latest Patents

Rao's latest patent focuses on a method and apparatus for including virtual ads in video presentations. This innovative system utilizes data to identify candidate regions within a sequence of video frames. It employs a pixel signature that comprises a range of R, G, B values for pixels, based on a standard deviation from an average value. The system allows for the implantation of stored virtual content, such as advertisements, into these candidate regions. As the frames are processed, the virtual content is substituted for the candidate region unless a pixel value falls outside the defined pixel signature range. This results in an advertisement that appears to be realistically placed on a surface within the video, as other images can occlude the advertisement, enhancing the viewer's experience.

Career Highlights

C V K Rao is currently associated with Tata America International Corporation, where he continues to innovate and develop new technologies. His work has positioned him as a key player in the realm of virtual advertising.

Collaborations

Rao has collaborated with notable colleagues, including Sanjay Deshpande and Praful Naphade, contributing to various projects and advancements in their field.

Conclusion

C V K Rao's work in virtual advertising technology exemplifies the innovative spirit of modern inventors. His patents not only enhance the viewer's experience but also pave the way for future advancements in the integration of advertisements within digital media.