Cédric Roux

Title: Innovations by Inventor Cédric Roux in Cross-Device Technologies

Introduction

Cédric Roux, an accomplished inventor based in Paris, France, has made significant contributions to the field of cross-device identification and cookie management. With a total of two patents to his name, Roux is committed to advancing technology in ways that enhance user experience across multiple devices.

Latest Patents

Roux's latest patents include groundbreaking methods for "Provision of Cross-Device Identification." This invention describes systems and apparatuses that allow for the assignment of a cross-device ID by a computing entity matching system. It involves a browser sending a request to a server, which then retrieves the cross-device ID based on instructions executed by the browser. Additionally, Roux has developed patents related to "Setting a First-Party User ID Cookie on Web Servers Domain." This innovation outlines a process where user devices interact with web servers to establish a supply-side platform (SSP) user ID, allowing for more effective data management and targeted advertising.

Career Highlights

Cédric Roux has built a distinguished career at Criteo S.A., a global technology company specializing in online advertising. His role at Criteo has positioned him at the forefront of developing innovative solutions that cater to the evolving needs of digital marketing. Roux's expertise is instrumental in creating systems that facilitate enhanced user engagement across various platforms.

Collaborations

Throughout his career, Roux has collaborated closely with notable colleagues, including Bruno Roggeri and Omar Benguerah. These partnerships have fostered an environment of creativity and innovation, further propelling the advancements made in the patent applications representing their collective work.

Conclusion

Cédric Roux stands out as a visionary inventor whose contributions to cross-device identification and cookie management are shaping the future of technology. With his ongoing work at Criteo S.A. and collaborations with fellow inventors, Roux continues to drive forward innovations that impact digital advertising and user-experience enhancement.