Bruce M Martin

Title: Bruce M Martin: Innovator in Internet Advertising

Introduction

Bruce M Martin is a notable inventor based in San Mateo, CA (US). He has made significant contributions to the field of internet advertising through his innovative patent. His work focuses on enhancing the efficiency of advertisements delivered over networks, particularly the Internet.

Latest Patents

Bruce M Martin holds a patent for the "Collection and delivery of internet ads." This invention involves extracting an index file of suppliers of search result sets for various keywords and an index of ads to be placed. The process includes matching keywords in received queries to suppliers of related search results and ads. The search results are ranked based on criteria such as yield, click-through rates, and history of dealings. Ultimately, the combined search result set is delivered in response to the received query, with the possibility of reranking and repricing.

Career Highlights

Bruce M Martin is associated with Looksmart, Ltd., where he has been instrumental in developing innovative advertising solutions. His expertise in internet advertising has positioned him as a key player in the industry.

Collaborations

Throughout his career, Bruce has collaborated with talented individuals such as Michael L Grubb and Jeffrey D Arena. These collaborations have contributed to the advancement of his projects and the overall success of his initiatives.

Conclusion

In summary, Bruce M Martin is a pioneering inventor in the realm of internet advertising, with a focus on optimizing the delivery of ads through innovative technology. His contributions continue to influence the advertising landscape significantly.