Bruce J Andrerson

Title: Bruce J Andrerson: Innovator in Targeted Advertising Technology

Introduction

Bruce J Andrerson is a notable inventor based in Chesterfield, NJ (US). He has made significant contributions to the field of targeted advertising technology. His innovative approach has led to the development of systems and methods that enhance the delivery of advertisements in broadcast programming.

Latest Patents

Andrerson holds a patent for the "National insertion of targeted advertisement." This patent describes systems and methods that allow for providing targeted assets or advertisements for broadcast-wide programming feeds. The technology enables network platforms to select among asset options provided with a content stream and replace assets in the content stream. After selecting an asset, it is inserted into the content stream, which is then disseminated to subsequent network platforms. Local platforms can also insert local assets into predetermined spots within the content stream.

Career Highlights

Bruce J Andrerson is associated with Invidi Technologies Corporation, where he applies his expertise in advertising technology. His work focuses on improving the effectiveness of advertising through innovative solutions.

Collaborations

Andrerson has collaborated with notable colleagues, including Patrick Michael Sheehan and Michael G Cristofalo. Their combined efforts contribute to advancements in the field of targeted advertising.

Conclusion

Bruce J Andrerson's contributions to targeted advertising technology exemplify the impact of innovation in enhancing advertising effectiveness. His work continues to influence the industry and pave the way for future advancements.