Company Filing History:
Years Active: 2019
Title: An Insight into the Innovations of Brian Steadman
Introduction
Brian Steadman, an innovative inventor based in Seattle, WA, has made significant contributions to the field of online advertising through his two patents. Working at Facebook, Inc., he has pioneered methodologies that enhance how advertisements are interacted with and displayed online, ensuring more effective engagement with users.
Latest Patents
Steadman's latest patents revolve around the sophisticated placement and tracking of advertisements within scrollable advertisement units. The first patent, titled "View-based placement of advertisements in scrollable advertisement units," describes an online system that strategically selects advertisements based on predicted performance metrics. This system ranks positions within a scrollable unit according to how likely an advertisement is to garner views, utilizing both position-based probabilities and advertisement characteristics.
The second patent, "Crediting impressions to advertisements in scrollable advertisement units," focuses on how impressions are tracked when users interact with advertisements displayed within a scrollable unit. This invention applies specific rules to credit impressions accurately, alongside employing a tracking mechanism that identifies when an advertisement is viewed.
Career Highlights
Brian Steadman's work at Facebook, Inc. has positioned him as a pivotal figure in the realm of digital advertising innovations. His patents showcase a keen understanding of user engagement and advertisement efficiency, thus contributing to the platform's overall advertising effectiveness.
Collaborations
Throughout his career, Steadman has collaborated with esteemed colleagues such as Jeffrey Andrew Kanter and David James Mason. These collaborations have likely played a role in enhancing the quality and breadth of his inventive contributions.
Conclusion
In conclusion, Brian Steadman's inventive spirit and dedication to improving the digital advertising landscape have led to valuable patents that optimize user interaction with online advertisements. His work not only reflects his ingenuity as an inventor but also underscores the importance of innovation in the ever-evolving tech industry.