The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 19, 2019
Filed:
Jul. 02, 2013
Facebook, Inc., Menlo Park, CA (US);
Jeffrey Andrew Kanter, San Francisco, CA (US);
David Mason, Seattle, WA (US);
Yi Tang, Mountain View, CA (US);
Brian Steadman, Seattle, WA (US);
Chinmay Deepak Karande, Mountain View, CA (US);
Qiao Lian, Fremont, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.