Company Filing History:
Years Active: 2017
Title: Brian Scott Goffman: Innovator in Marketing Lead Intelligence
Introduction
Brian Scott Goffman is a notable inventor based in Mercer Island, WA (US). He has made significant contributions to the field of marketing technology, particularly in generating lead intelligence. With a total of two patents to his name, Goffman has developed innovative systems that enhance marketing strategies.
Latest Patents
Goffman's latest patents focus on systems and methods for generating lead intelligence. These techniques describe a marketing activity support system (MASS) that aggregates marketing activity information and customer data. The MASS is designed to transmit marketing messages that reference web pages or other marketing content. It then receives tracking information about customer activities related to the referenced web page. By aggregating this tracking information, personal information about the customer, and details about associated marketing campaigns, the MASS generates valuable lead intelligence. This information can be presented in various formats, including detailed displays about customer activities.
Career Highlights
Brian Scott Goffman is currently associated with Marketo, Inc., a company known for its innovative marketing solutions. His work at Marketo has allowed him to apply his inventive ideas in a practical setting, contributing to the advancement of marketing technologies.
Collaborations
Goffman collaborates with Erez Barak, leveraging their combined expertise to enhance marketing strategies and technologies.
Conclusion
Brian Scott Goffman is a prominent inventor whose work in marketing lead intelligence has the potential to transform how businesses approach customer engagement. His innovative patents and contributions to Marketo, Inc. highlight his significant role in the marketing technology landscape.