Company Filing History:
Years Active: 2017
Title: Brian Melinat: Innovator in Social Media Analytics
Introduction
Brian Melinat is an accomplished inventor based in Austin, TX, known for his innovative contributions to the field of social media analytics. With a focus on enhancing customer satisfaction and loyalty metrics, Melinat has developed a unique approach that leverages real-time data from social media interactions.
Latest Patents
Melinat holds a patent for a "Method and apparatus to calculate real-time customer satisfaction and loyalty metric using social media analytics." This patent describes a method and system that provide near-real-time measurements of sentiment and advocacy associated with user interactions within social media environments. By processing two sets of social media data, the system generates social network advocacy (SNA) data and subsequently calculates SNA Pulse (SNAP) metrics that indicate sentiment and advocacy levels for various aspects of an organization. This innovative approach allows organizations to track improvements or declines in customer sentiment effectively.
Career Highlights
Brian Melinat is currently employed at Dell Products Inc., where he applies his expertise in social media analytics to enhance customer engagement strategies. His work focuses on integrating advanced analytics into business practices to drive customer satisfaction.
Collaborations
Melinat has collaborated with notable colleagues, including Munish Gupta and Shree A Dandekar, to further develop and refine his innovative methodologies in social media analytics.
Conclusion
Brian Melinat's contributions to the field of social media analytics exemplify the impact of innovation on understanding customer sentiment and loyalty. His patented methods provide organizations with valuable tools to enhance their customer engagement strategies.