Brian Hendriks

Title: Innovations by Brian Hendriks

Introduction

Brian Hendriks is an accomplished inventor based in Venice, California. He has made significant contributions to the field of media content delivery and advertising technology. With a total of four patents to his name, Hendriks continues to push the boundaries of innovation in his industry.

Latest Patents

One of Hendriks' latest patents is titled "Dynamically adaptive media content delivery." This patent describes a method and system for transmitting media content to mobile client devices. The system automatically selects the format of the media content based on dynamically variable resource parameters. These parameters can include historical device and network performance, as well as current attributes such as the device's location and the time of the request. This innovation allows for the delivery of similar media content in different formats, tailored to the specific circumstances of each request.

Another notable patent is "Allocating resources according to conversion rate." This patent outlines a system and method for selecting advertisements to display on remote devices. The method involves submitting an offer to display an advertisement, receiving advertising bids, and selecting the bid that results in the highest product of estimated conversion rate and bid amount. This approach optimizes the effectiveness of advertising by ensuring that the most promising ads are displayed.

Career Highlights

Brian Hendriks currently works at Snap Inc., a company known for its innovative approach to social media and technology. His role at Snap Inc. allows him to collaborate with other talented individuals in the field, further enhancing his contributions to the industry.

Collaborations

Hendriks has worked alongside Aaron Daniel Son, a fellow innovator. Their collaboration has likely led to the development of new ideas and technologies that benefit their projects at Snap Inc.

Conclusion

Brian Hendriks is a notable inventor whose work in media content delivery and advertising technology has made a significant impact. His innovative patents reflect his commitment to advancing technology in meaningful ways.