Company Filing History:
Years Active: 2013-2016
Title: Brian Gebala: Innovator in User Engagement Metrics
Introduction
Brian Gebala is a notable inventor based in Seattle, WA, who has made significant contributions to the field of user engagement metrics. With a focus on enhancing the understanding of user interactions with advertisements, he has been awarded 2 patents for his innovative systems and methods.
Latest Patents
His latest patents include "Systems and methods for capturing and reporting metrics regarding user engagement including a canvas model" and "Systems and methods for capturing user engagements with Ad content included in a webpage." The first patent describes a method that renders a webpage with an Ad unit and records cursor events related to the Ad unit. This includes tracking initial cursor entry events, click actions, hover actions, and their timings. The recorded data is then transmitted to a server for reporting purposes. The second patent focuses on identifying and reporting ad delivery hierarchy. It involves receiving location information from a user’s computer system and determining if it matches previously stored signature information to generate delivery hierarchical information.
Career Highlights
Brian Gebala is currently employed at Comscore, Inc., where he applies his expertise in user engagement metrics. His work is pivotal in helping companies understand how users interact with online advertisements.
Collaborations
He collaborates with talented individuals such as James Daniel Baird and Nick Redmond, contributing to the innovative environment at Comscore, Inc.
Conclusion
Brian Gebala's work in user engagement metrics showcases his commitment to advancing the understanding of online advertising interactions. His patents reflect a deep understanding of user behavior and the importance of data in optimizing ad performance.