The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 12, 2016
Filed:
Dec. 08, 2010
James Baird, Seattle, WA (US);
Nick Redmond, Edmonds, WA (US);
Gregory Harrison, Seattle, WA (US);
Brian Gebala, Seattle, WA (US);
John Kawamoto, Seattle, WA (US);
James Baird, Seattle, WA (US);
Nick Redmond, Edmonds, WA (US);
Gregory Harrison, Seattle, WA (US);
Brian Gebala, Seattle, WA (US);
John Kawamoto, Seattle, WA (US);
COMSCORE, INC., Reston, VA (US);
Abstract
Systems and methods for capturing user engagements with Ad content included in a webpage. An example method renders a webpage having an Ad unit within a browser on a display of a user's computer. Then, a cursor event for an Ad unit included in the rendered webpage is recorded based on cursor position relative to an area on the webpage associated with the Ad unit and the recorded cursor event is transmitted to a server via a network for reporting to interested parties. The cursor event includes an initial cursor entry event, any click actions or any hover actions, and all related timings of such events. The recordation of a cursor event is further based on location information associated with the browser within the display, the webpage within the browser and the ad area within the webpage.