Brian Frederick Killen

Title: Brian Frederick Killen: Innovator in Web Visitor Analysis

Introduction

Brian Frederick Killen is a notable inventor based in Berlin, Germany. He has made significant contributions to the field of web analytics through his innovative patent. His work focuses on enhancing the understanding of website visitor behavior while maintaining user privacy.

Latest Patents

Killen holds a patent for a "Method for analyzing website visitors using anonymized behavioral prediction models." This method begins with a website visitor accessing a site that includes a web beacon. The beacon redirects the visitor's browser to the server of a marketing services provider (MSP). The MSP server reads a cookie previously set by the MSP, which contains an anonymous link. This link is utilized to match data related to the visitor maintained by the MSP. The browsing activity of the visitor is stored in an activity database, allowing for the construction of periodic reports for the website owner. Importantly, the anonymous link is not associated with any personally identifiable information (PII), ensuring the privacy of the visitor is preserved.

Career Highlights

Brian Frederick Killen is currently employed at Liveramp, Inc., where he continues to develop innovative solutions in the realm of data analytics. His expertise in behavioral prediction models has positioned him as a valuable asset in the industry.

Collaborations

Some of his notable coworkers include Vivek Palan and Noel Bradley McMichael, who contribute to the collaborative environment at Liveramp, Inc.

Conclusion

Brian Frederick Killen's work exemplifies the intersection of technology and privacy in web analytics. His innovative methods not only enhance the understanding of visitor behavior but also prioritize user confidentiality.