This inventor holds 1 USPTO granted patent. Top assignee: Google Inc.. Active years: 2024.
Company Filing History:
Years Active: 2024
Title: Brett Alexander Benowitz: Innovator in Automated Advertising Technology
Introduction
Brett Alexander Benowitz is a notable inventor based in Allendale, NJ (US). He has made significant contributions to the field of automated advertising technology. His innovative approach has led to the development of a unique patent that enhances the efficiency of ad campaigns.
Latest Patents
Brett holds a patent titled "Automatic association of products and services to be advertised with queries upon which to advertise them, without manual selection of query terms." This technology relates to the automatic association of products and services to be advertised in response to a search query. It provides sponsored advertisements alongside search query results on a publisher's website or mobile application. Advertisers can create ad campaigns without needing to identify specific keywords associated with their products. Upon receiving a request for an advertisement, an ad server generates synonyms or keywords for the terms in the request. These generated keywords help identify available products that match or are relevant to the search query. The ad server assesses the quality of the match and determines which products are most relevant. It then solicits bids from advertisers of the relevant ad campaigns, returning the winning ads to the publisher for output. Brett's innovative patent has the potential to revolutionize the way advertisements are served online.
Career Highlights
Brett is currently employed at Google Inc., where he continues to work on advancements in advertising technology. His role at such a prominent company underscores his expertise and the value of his contributions to the field.
Collaborations
Brett has collaborated with talented individuals such as Eric Lo and Alok Anilkumar Sheth. These collaborations have likely enriched his work and contributed to the development of innovative solutions in advertising.
Conclusion
Brett Alexander Benowitz is a pioneering inventor whose work in automated advertising technology is shaping the future of how products and services are marketed online. His patent demonstrates a significant advancement in the field, showcasing his innovative spirit and dedication to improving advertising efficiency.