Bradford Flora

Title: Innovations by Bradford Flora

Introduction

Bradford Flora is an accomplished inventor based in San Francisco, California. He has made significant contributions to the field of advertising technology, holding two patents that enhance the efficiency of online advertising systems. His work focuses on audience targeting and collaborative bidding strategies, which are crucial for modern digital marketing.

Latest Patents

One of Bradford Flora's latest patents is titled "Audience definition for advertising systems." This invention involves an ad facilitation server that receives audience definitions from advertisers, expressed in terms of URLs that audience members have visited. The server determines if a visitor's URL matches the audience definition and subsequently requests ad publishers to add the visitor to the associated audience. This innovation allows advertisers to bid on specific audiences defined by prior page visits across various advertising channels.

Another notable patent is "Automated selection of bidders for online advertisements using collaborative bidding rules." This patent outlines a method for responding to bid requests for advertisement space based on a viewing user's online exposure to web content. It identifies advertisers in a collaborative relationship and determines which advertiser should submit a bid based on the user's logged data. This approach optimizes the bidding process for online advertisements.

Career Highlights

Bradford Flora is currently employed at Marin Software Incorporated, a company known for its innovative advertising solutions. His role involves leveraging his expertise in advertising technology to develop systems that improve the effectiveness of online marketing strategies.

Collaborations

Throughout his career, Bradford has collaborated with notable colleagues, including Jordan K Buller and Francois Lagier. These partnerships have contributed to the advancement of advertising technologies and the successful implementation of his patented innovations.

Conclusion

Bradford Flora's contributions to advertising technology through his patents demonstrate his commitment to enhancing the digital marketing landscape. His work continues to influence how advertisers engage with audiences in an increasingly complex online environment.