Company Filing History:
Years Active: 2010
Title: The Innovative Mind of Brad Ward
Introduction
Brad Ward is an accomplished inventor based in Seattle, WA. He has made significant contributions to the field of advertising technology through his innovative ideas and patents. His work focuses on enhancing word-of-mouth advertising ecosystems by leveraging user influence.
Latest Patents
Brad Ward holds a patent titled "Influence based rewards for word-of-mouth advertising ecosystems." This patent presents systems and methods that facilitate determining the contextual influence of a user in referrals of products or services. It also outlines how to determine compensation for successful referrals based on the user's contextual influence. A central service component tracks activity and receives data associated with referrals, including the number and type of referrals, as well as the number of successful referrals. An evaluation component analyzes referral data and determines a conversion ratio, which is the number of successful referrals compared to the total number of referrals. This conversion ratio is then utilized to determine the amount of compensation awarded to the user based on their influence within the context of the referred product or service. Brad Ward's patent represents a significant advancement in the way companies can incentivize user referrals.
Career Highlights
Brad Ward is currently employed at Microsoft Technology Licensing, LLC, where he continues to innovate and develop new technologies. His work at Microsoft has allowed him to explore various aspects of technology and advertising, contributing to the company's mission of empowering every person and organization on the planet to achieve more.
Collaborations
Throughout his career, Brad has collaborated with talented individuals such as Kamal Jain and James Knox Russell. These collaborations have fostered a creative environment that encourages the exchange of ideas and the development of groundbreaking technologies.
Conclusion
Brad Ward is a notable inventor whose work in word-of-mouth advertising has the potential to reshape how companies engage with consumers. His innovative patent and contributions to Microsoft Technology Licensing, LLC highlight his commitment to advancing technology in meaningful ways.