Boon C Hwang

Title: Boon C Hwang: Innovator in Advertisement Auction Techniques

Introduction

Boon C Hwang is a notable inventor based in San Rafael, California. He has made significant contributions to the field of advertisement technology, holding a total of 12 patents. His innovative work focuses on techniques for implementing advertisement auctions on client devices, which have transformed how digital advertising is managed.

Latest Patents

Hwang's latest patents include groundbreaking methods for managing advertisement auctions on client devices. These techniques involve several steps, starting with the reception of multiple objects from a server device, each associated with a respective digital asset. Each object includes a server-derived digital asset vector, a predicted tap-through rate, and a bid amount. The client device then generates an estimated cost per impression for each object based on the provided information. Ultimately, the device identifies the object with the highest estimated cost per impression and displays the corresponding advertisement for the digital asset.

Career Highlights

Throughout his career, Boon C Hwang has worked with various companies, including M-Qube, Inc. and Mobile Messenger Global, Inc. His experience in these organizations has allowed him to refine his skills and contribute to the advancement of advertisement technologies.

Collaborations

Hwang has collaborated with notable individuals in the industry, including Gerald Hewes and Randall A Snyder. These partnerships have further enriched his work and expanded the impact of his innovations.

Conclusion

Boon C Hwang is a distinguished inventor whose work in advertisement auction techniques has significantly influenced the digital advertising landscape. His contributions continue to shape the future of how advertisements are managed on client devices.