M-qube, Inc.

Mobile Messenger Global, Inc.

Apple Inc.

Syniverse Icx Corporation

Mantis Messaging, Inc.

Boon C Hwang

Gerald Hewes

Randall A Snyder

Eswar Priyadarshan

Michael Pirie

Srinivasarao Nandiwada

Bernard H Everson

Jeremy M Bunyard

Kanishka Bhaduri

Gérald Hewes

Embodiments set forth techniques for managing advertisement auctions on a client device. The method can include the steps of (1) receiving, from a server device, a plurality of objects, where each object is associated with a respective digital asset, and each object includes, in association with the respective digital asset (i) a server-derived digital asset vector, (ii) a server-derived predicted tap-through rate, and (iii) a bid amount. In turn, and for each object of the plurality of objects, the client device (2) generates a respective estimated cost per impression for the object based on the information provided by the server device as well as information derived by the client device. Subsequently, the client device (3) identifies, among the plurality of objects, the object associated with the highest respective estimated cost per impression, and (4) causes an advertisement for the respective digital asset associated with the identified object to be displayed.

Techniques for implementing advertisement auctions on client devices

Representative embodiments set forth techniques for managing advertisement auctions on a client device. The method can include the steps of (1) receiving, from a server device, a plurality of objects, where each object is associated with a respective digital asset, and each object includes, in association with the respective digital asset (i) a server-derived digital asset vector, (ii) a server-derived predicted tap-through rate, and (iii) a bid amount. In turn, and for each object of the plurality of objects, the client device (2) generates a respective estimated cost per impression for the object based on the information provided by the server device as well as information derived by the client device. Subsequently, the client device (3) identifies, among the plurality of objects, the object associated with the highest respective estimated cost per impression, and (4) causes an advertisement for the respective digital asset associated with the identified object to be displayed.

Service Access Codes (SACs) are special codes that are part of the standard North American Numbering Plan (NANP). Presented herein is a solution for which these special SACs can be used as addresses to wireless data and messaging applications without precluding their traditional use for voice calls. Accordingly, provided herein is an exemplary messaging address system and method for facilitating interaction between mobile subscribers and message-based applications. The system comprises: a communications network; and a message center system coupled to said communications network. The message center system comprises a processor configured to: associate destination addresses with corresponding data network addresses; said destination addresses formatted in accordance with a standard non-geographic numbering and administration plan, receive a mobile-originated message generated by a subscriber wireless device; said mobile-originated message including a destination address, translate said mobile-originated message's destination address into its corresponding data network address, and send said mobile-originated message to said corresponding data network address for receipt by a message-based application. In one embodiment of the invention, the destination address is formatted in accordance with the Numbering Plan (NANP) service access code (SAC) format.

Wireless messaging address system and method

Provided herein is a system, method and product for performing address translation and routing of short codes. The embodiment described herein primarily supports the wireless and standardized SMS; however, one skilled in the art can readily appreciate that the present invention can also be applied to any mobile messaging technology, e.g., Multimedia Messaging Service ('MMS'), etc.

Mobile messaging short code translation and routing system and method

Provided herein are exemplary techniques for determining and delivering, appropriate multimedia content comprising a combination of text, images, sounds, rich-text, animation, video, etc. to personal data communication devices (), such as wireless cell-phones or wireless PDA's, based upon device specific information such as the network protocol used by the device, the network provider, the device capabilities (), the current state of the device, user specified settings, etc. An application server () contains an interpreter capable of executing a set of instructions to manage the delivery and receipt of appropriate multimedia and simple text content to and from personal communication devices (). Appropriate content () is sent to the personal data communication device () based on the network protocol used by the device, the network provider, the device capabilities, the current state of the device and user specified settings under the control of the interpreter. A plurality of device capability input handlers () controlled by the interpreter is used to capture the device capability of the personal data communication device ().

System and method for determining and delivering appropriate multimedia content to data communication devices

Provided herein is a centralized registry service enabling subscribers to 'opt-out' of any or all mobile messaging programs. The registry service supports access to storage medium information by mobile and wireless carriers, companies operating mobile messaging programs, mobile applications or platforms, and most importantly, individual subscribers. The registry service can be used with any message based network, including non mobile networks.

Centralized mobile and wireless messaging opt-out registry system and method

Disclosed is a system and method for organizations to develop, test, execute and analyze messaging programs defining a message application server comprising (a) a dialog designer () configured to provide a user interface to allow rapid program creation, to schedule programs for execution, to upload messaging user data into lists, to download program result data, to test programs, to provide reports on messaging programs, (b) a dialog server () configured to execute messaging programs to manage simultaneous programs to store messaging user results and message delivery status, to maintain state and session context across message invocations for messaging users within a messaging program, and (c) a message exchange () configured to route messages to and from messaging service providers, to manage service addresses, to perform message billing and connected to messaging service providers, whereby organizations can execute messaging programs with messaging users by means for said messaging service.

Integrated interactive messaging system and method

A system and method for organizations to develop, test, execute and analyze messaging programs defining a message application server comprising (a) a dialog designer configured to provide a user interface to an organization's program designers and marketers, to allow for rapid messaging program creation, to provide the ability to select the type of messaging program, to select service addresses for the messaging program, to schedule messaging programs for execution, to upload messaging user data into lists, to create segments, to download messaging program result data, to test messaging programs, to provide reports, including real-time reports, on messaging programs; (b) a dialog server configured to execute messaging programs by execution of program instructions, to manage substantially simultaneously executed messaging programs, to store messaging user results and message delivery status, to maintain state and session context across message invocations for messaging users within messaging program; and (c) a message exchange configured to route messages to and from messaging service providers, to manage service addresses, to perform message billing and to connect to messaging service providers. The system and method allow organizations to interact with messaging users who own a messaging communication device by using the services of messaging service providers.

Growing community of inventors

San Rafael, CA, United States of America

Boon C Hwang