Company Filing History:
Years Active: 2018-2025
Title: The Innovative Journey of Inventor Bin Shen
Introduction: Bin Shen, an accomplished inventor based in Pasadena, CA, is known for his significant contributions to the field of online advertising technology. With a total of five patents to his name, Shen has focused on developing systems that enhance the efficiency and effectiveness of real-time auctions for advertising inventory.
Latest Patents: Among his notable inventions, the latest patents include a groundbreaking system architecture and methods for online real-time auctions of advertising inventory. This innovation enables either server-side or client-side online real-time auctions, working in conjunction with ad serving technologies. It allows multiple parallel requests from an end-user's browser to multiple real-time bidders, who respond with bids and advertisements. These responses are then compared with statically priced advertisements, ultimately determining the winning ads displayed to the end-users. The system aggregates data for each bid and sets price limits based on these aggregations. Additionally, in different implementations, all bids from multiple bidders can be passed to the publisher for selection.
Career Highlights: Throughout his career, Bin Shen has been associated with renowned companies, particularly OpenX Technologies, Inc. There, he has played pivotal roles in developing and refining technologies that propel online advertising forward, solidifying his reputation as an expert in the field of digital marketing solutions.
Collaborations: Bin Shen has had the opportunity to collaborate with impressive colleagues, including Qasim Saifee and Brian Schmidt. Working alongside such talented individuals has undoubtedly enriched his professional journey and contributed to the innovative projects he has undertaken.
Conclusion: Bin Shen's contributions to online advertising technology exemplify the spirit of innovation and problem-solving inherent in the field. His patented systems for online real-time auctions of advertising inventory showcase his ability to combine technical expertise with practical applications, driving the industry forward. As he continues his work, the potential for further advancements remains promising, positioning him as a key figure in shaping the future of advertising technology.