Company Filing History:
Years Active: 2013-2015
Title: The Innovative Contributions of BethEllyn McClendon
Introduction
BethEllyn McClendon is a notable inventor based in Portola Valley, CA. He has made significant contributions to the field of video content and advertising technology. With a total of 3 patents to his name, McClendon has been at the forefront of developing methods that enhance viewer engagement and monetization for video content.
Latest Patents
Among his latest patents is a groundbreaking method for standardizing video content for use in generating an advertising overlay. This patent outlines a system for displaying a click-to-buy overlay for items featured in videos on hosting sites. The system matches items to videos based on metadata and rules set by the video rights holder. If the uploader is not the rights holder, the rights holder can still monetize the video by selecting appropriate Click-to-Buy metadata. Viewers are given the option to choose from multiple retailers for items offered in the overlay, and they can navigate between various overlays while the video plays.
Another significant patent by McClendon focuses on the method, system, and computer-readable medium for displaying items for sale in uploaded video content. This innovation mirrors the previous patent, emphasizing the importance of matching items to videos and providing viewers with a seamless shopping experience.
Career Highlights
BethEllyn McClendon is currently employed at Google Inc., where he continues to push the boundaries of technology in video content and advertising. His work has not only contributed to the company's innovative projects but has also set new standards in the industry.
Collaborations
Throughout his career, McClendon has collaborated with talented individuals such as Florian Buron and Chirayu Krishnappa. These partnerships have fostered a creative environment that encourages the development of cutting-edge technologies.
Conclusion
BethEllyn McClendon is a pioneering inventor whose work in video content and advertising technology has made a lasting impact. His innovative patents and contributions at Google Inc. continue to shape the future of how viewers interact with video content.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.