Bernard H Everson

Title: Innovations by Bernard H Everson

Introduction

Bernard H Everson is a notable inventor based in Santa Clara, CA. He has made significant contributions to the field of advertisement technology, holding two patents that showcase his innovative approach to managing advertisement auctions on client devices.

Latest Patents

Everson's latest patents focus on techniques for implementing advertisement auctions on client devices. The first patent outlines a method that includes receiving a plurality of objects from a server device, where each object is linked to a respective digital asset. Each object contains a server-derived digital asset vector, a predicted tap-through rate, and a bid amount. The client device then generates an estimated cost per impression for each object based on the provided information. Subsequently, it identifies the object with the highest estimated cost per impression and displays the corresponding advertisement. This innovative approach enhances the efficiency of advertisement management on client devices.

Career Highlights

Bernard H Everson is currently employed at Apple Inc., where he continues to develop cutting-edge technologies. His work at Apple has allowed him to be at the forefront of innovation in the tech industry, particularly in advertisement technology.

Collaborations

Everson has collaborated with talented individuals such as Kanishka Bhaduri and Jeremy M Bunyard. These collaborations have contributed to the successful development of his patents and innovations.

Conclusion

Bernard H Everson's contributions to advertisement technology through his patents reflect his innovative spirit and dedication to enhancing client device functionalities. His work at Apple Inc. and collaborations with other professionals further underscore his impact in the field.