Bernard D Feiwus

Title: Bernard D. Feiwus: Innovator in Online Promotion Effectiveness

Introduction

Bernard D. Feiwus is a notable inventor based in Plano, TX (US). He has made significant contributions to the field of online marketing through his innovative patent. His work focuses on enhancing the effectiveness of promotional strategies in the digital landscape.

Latest Patents

Feiwus holds a patent for a "Method and system for evaluating, reporting, and improving on-line promotion effectiveness." This invention outlines a system and method for populating and analyzing a member consumer profile database. It aims to implement an incentive-driven targeted product marketing program. The process involves collecting personal profile information from several member consumers and storing it in a profile database. A specific group of these consumers is then identified and selected for targeted promotions on behalf of a sponsor. During and after the promotion, feedback is solicited from the consumers in exchange for rewards. Additionally, the interactive behavior of the consumers is tracked to enrich the profile database for future promotions.

Career Highlights

Feiwus has dedicated his career to advancing marketing technologies. His innovative approach has paved the way for more effective consumer engagement strategies. His work at E-Rewards, Inc. has been instrumental in shaping the company's marketing initiatives.

Collaborations

Feiwus has collaborated with notable colleagues such as Harold Milton Brierley and John R. Rothwell. Their combined expertise has contributed to the development of effective marketing solutions.

Conclusion

Bernard D. Feiwus is a pioneering inventor whose work in online promotion effectiveness has made a lasting impact on the marketing industry. His innovative patent demonstrates his commitment to enhancing targeted marketing strategies.