Company Filing History:
Years Active: 2020-2023
Title: The Innovations of Ben Hekster
Introduction
Ben Hekster is an accomplished inventor based in Mountain View, CA. He has made significant contributions to the field of technology, particularly in messaging campaigns and user data analysis. With a total of 2 patents, Hekster's work has garnered attention for its innovative approach to extending audience reach.
Latest Patents
Hekster's latest patents focus on enhancing messaging campaigns through probabilistic ID linking. In this invention, a server receives incoming data records that include an ID value and user attributes related to user activity from a device. By analyzing the characteristics of the activity and the user device, a probabilistic confidence value is assigned. This value is crucial for generating links between incoming data records and previously received records, thereby creating a probabilistic connection between different sets of user attributes. The invention utilizes a messaging campaign specification to identify a matching set of target audience member records. The determination of a match is based on the probabilistic confidence value, allowing for a variable threshold to extend audience reach. The identified records are then transmitted over a network, enhancing the effectiveness of messaging campaigns.
Career Highlights
Hekster has built a notable career at Oracle International Corporation, where he has been instrumental in developing innovative solutions that leverage user data for targeted messaging. His expertise in data analysis and user engagement strategies has positioned him as a key player in the tech industry.
Collaborations
Throughout his career, Hekster has collaborated with talented individuals such as David Abraham Wiener and James Kong Hsu. These partnerships have contributed to the advancement of his projects and the successful implementation of his inventions.
Conclusion
Ben Hekster's contributions to technology through his patents and work at Oracle International Corporation highlight his innovative spirit and dedication to enhancing user engagement. His inventions continue to influence the way messaging campaigns are executed in the digital age.